The story of Magniz is one of ambition, resilience, and an unwavering pursuit of excellence. It began in 1997 when a young couple arrived in Mysore, fueled by dreams and determination. Encouraged by a trusted family member, they discovered a plot of land that would become the foundation of their business. With no electricity on-site, their first challenge was acquiring a generator—a quest that led them to an unexpected opportunity. A chance encounter with a bank president, moved by their dedication, resulted in a 55-lakh-rupee loan, marking the first major step in their journey.

Through years of relentless hard work, Magniz grew into a trusted name, forging partnerships with multinational brands, including Parle in 2008, a collaboration that has thrived for over 15 years. However, in 2016, the loss of the company’s founder tested the family’s strength. In the face of adversity, leadership was taken forward with resilience, culminating in a landmark association with Reliance, further solidifying Magniz’s place in the industry.

For over 25 years, Magniz has been more than just a biscuit brand—it has been a testament to perseverance, innovation, and the values that built it. Every biscuit carries a story of hard work, family, and the pursuit of quality. As we move forward, we continue to honor our legacy while embracing new horizons.

Here’s to tradition, excellence, and the future of Magniz.